We’re emotional spenders.
A great story triggers a biological response. A successful brand story grabs attention, elicits emotion and engages people, giving them a connection to your product. This is why brands use storytelling to build connections to their customer base.
Not everything will fit on the label.
Your food brand story is important, but might not initially be the most important aspect to the consumer.
Space on food labelling is at a premium and the key information about your product has to take priority.
Use your website or PR materials to explore your brand story in full.
Think of your brand story as canon – you can’t chop and change it as you go on. Stick to the facts about how your product was conceived and don’t be tempted to embellish the truth. You’re more than likely to be caught out, calling in to question the authenticity of your product.
Look to the future
Where do you hope to be in five years’ time? How about 10? As well as talking about your origins, your food branding story is an opportunity to discuss your hopes and aspirations for the brand. It’s an insight into why you do what you do, and what the next step is.
If you’re excited to get to work building your own food branding story, don’t forget to check out our other posts on the topic!