Food branding concept gallery
Ideas: because that’s what it’s all about
You’ll know it when you see it.
We understand that for foodies, your brand and packaging are almost as important as the product they represent.
Designing for food brands is often as much about emotion as it is about strategy and positioning, and that’s why this page exists.
We’ve gathered examples of conceptual work we create for the sheer fun of doing it to demonstrate the breadth and scope of branding and packaging we deliver here at Toast.
We know that the reality for most start-up and challenger brands is that budget for market research and consumer testing simply isn’t there.
It often comes down to going with your gut feeling and the image you pictured in your mind’s eye of how your product would be represented by your branding and packaging.
We utilise internal design competitions, AI, and the breadth of our creative talent to explore food branding and packaging design, as well as creative direction. We share them here so they just might inspire you.
Taking your concept to production
AI tools now give us more freedom than ever to play with concepts and ideation, but you still need to professionalise your brand.
We’re working with an increasing number of clients who are coming to us with AI-generated ideas to take forward.
For small food startups, this can represent a huge saving in upfront costs when you’re getting your brand off the ground.
Using tools like ChatGPT, Claude, and Ideogram, you can spin up as many iterations of your designs as you like without incurring traditional design fees.
Whilst this can save you time on design, it’s crucial not to overlook the strategy and positioning of your brand – and this is where we can help.
We can take your concept designs and pressure-test them against your product, positioning, trends and target market.
Once done, we can take your concepts and develop them into finalised, usable artwork to move forward with.