Despite all of the mystery around buying good wine, most of us shop with our eyes rather than our palates when we’re treating ourselves to a bottle. The right wine branding will have your product flying off the shelves.
Wine branding design is far more than a pretty label on a bottle. It’s your chance to sell your wine over the dozens, or even hundreds, of other bottles that your customer is faced with when perusing the shelves of their local shop.
Not only should the consumer be able to get all the facts they need from your wine label – the variety, origins, flavour profile and alcohol content – but they should also get a sense of who this wine is for. Thoughtful wine branding speaks directly to your audience and lets them know what to expect from the bottle.
Modern wine brands often opt for clean lines, bold colours and sans serif fonts to appeal to a younger audience. Traditional heritage brands communicate their style with classic imagery, serif fonts and a more muted colour palette.
wine branding
House Wine
The first introduction that many of us had to wine was sheepishly ordering the house red or white at a restaurant. This Washington state winemaker decided to run with the idea, producing fuss-free easy-to-drink wines with labelling to match.
Inkwell Wines
Australian brand Inkwell Wines cleverly redesigned its labels with a nod to the name of its winery. They used images from the famous Rorschach inkblot test, where patients are asked what they see in a series of inkblots and have their answers analysed by a psychologist. The images are contrasted with matte black bottles for a distinctive modern look.
Neil Ashmead GTS
It’s not just the bottle design that can showcase great wine branding. The 2008 Grand Tourer Shiraz was a homage to the motoring enthusiast Neil Ashmead by Elderton Wines of Australia. The sleek labelling was reminiscent of a Formula One car, but our favourite detail was the subtle six-speed stick shift screw-on cap.
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HUN Wines
HUN has done away with the traditional wine bottle, packaging their premium South African Fairtrade wines in fully recycled cans that are gentler on the planet.
Their simple designs in on-trend colours speak to their audience – young, fun and environmentally conscious drinkers who don’t take wine too seriously.
Canned wine is still a relatively new market, but these eye-catching wines are instantly recognisable.
Alpha Box & Dice Wines
Innovative Australian brand Alpha Box & Dice wines created 26 different lettered wine labels, each inspired by illustrations of old curiosity shops. From the creepy to the captivating, these bottles have proved to be hugely sought after and collectable.
Wine branding is far more than a pretty label on a bottle. It’s your chance to sell your wine over the dozens, or even hundreds, of other bottles that your customer is faced with when perusing the shelves of their local shop.
Not only should the consumer be able to get all the facts they need from your wine label – the variety, origins, flavour profile and alcohol content – but they should also get a sense of who this wine is for. Thoughtful wine branding speaks directly to your audience and lets them know what to expect from the bottle.
