Despite all of the mystery around buying good wine, most of us shop with our eyes rather than our palates when we’re treating ourselves to a bottle. The right wine branding will have your product flying off the shelves.
Wine branding design is far more than a pretty label on a bottle. It’s your chance to sell your wine over the dozens, or even hundreds, of other bottles that your customer is faced with when perusing the shelves of their local shop.
Not only should the consumer be able to get all the facts they need from your wine label – the variety, origins, flavour profile and alcohol content – but they should also get a sense of who this wine is for. Thoughtful wine branding speaks directly to your audience and lets them know what to expect from the bottle.
Modern wine brands often opt for clean lines, bold colours and sans serif fonts to appeal to a younger audience. Traditional heritage brands communicate their style with classic imagery, serif fonts and a more muted colour palette.