Big ideas for branding baby food

Branding Baby Food has Grown Up Baby food has come a long way from the days of generic glass jars…

Read more

Building food sustainability into your branding strategy

ParticFood Sustainability is Front and Centre In recent years, we have seen climate change and environmental concerns dominate headlines. Therefore,…

Read more

Why choose a specialist food branding agency?

Why a Specialist Food Branding Agency? Your food brand, whether it’s a gourmet eatery, a speciality bakery, or an exciting…

Read more

The food delivery boom and how it’s affected food branding

The Food Delivery Boom As tired hungover students in the late 90s, we shamelessly dreamed that somebody would bring a…

Read more

What should food start-ups be investing in?

People start food brands for a multitude of reasons, driven by their personal passions, cultural influences, market opportunities, and entrepreneurial…

Read more

Why food brands fail and how to avoid it

Food entrepreneurs set off on their journey with high hopes and delicious recipes, but the harsh reality is that many…

Read more

Branding for crisps

In the United Kingdom, crisps are more than a snack – they’re a national institution. Whether it’s enjoying a packet…

Read more

Four food trends that will be big in 2024

Ever wondered what’s the next big thing in food? Staying updated on the latest food trends isn’t just about being…

Read more

The impact of food trends on brand development

When a producer’s new product line is in its infancy, they put a lot of time and effort (and often…

Read more

How to create a branding strategy for a new food product

As consumers become increasingly discerning, a strong and memorable brand can be the difference between a product that flies off…

Read more

How food brand consistency adds to the customer experience

Customer loyalty is driven by more than just the way that food tastes. It extends to the overall experience that a food brand delivers and the way that makes us feel.

Read more

Reviving Your Food Brand: When and How to Rebrand

Don’t be too heartbroken about needing to make a change to your brand, it’s a blessing in disguise. If you’ve got the branding ick, you know it’s time.

Read more

Food Branding Photography 101

What you see is what you get. People are naturally drawn to strong visuals, so make them top-notch with this guide.

Read more

How to align your food brand with the latest dietary trends

In today’s ever-evolving food landscape, staying in sync with dietary trends is crucial for food brands to remain relevant.

Read more

Why customer feedback matters in food branding

Customer feedback is a powerful tool for food branding, providing invaluable insights into consumer preferences, improving products and fostering innovation.

Read more

How to conduct food brand research (and why it’s important)

Food brand research can help emerging companies to create better products, connect with their customers and avoid costly mistakes.

Read more

Creating a Logo that Captures Your Food Brand Essence

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Read more

Seasonal Marketing Strategies for Food Brands

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Read more

10 Mistakes to Avoid in Food Branding

By conducting thorough market research, defining your USP, creating a consistent brand identity, and engaging with customers, you can establish a robust food brand that satisfies the palate and captivates the heart.

Read more

Leveraging Local Ingredients for Authentic Branding

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Read more

5 Key Ingredients for a Successful Food Brand Launch

There is no shortage of great food brands in the UK. And a steady stream of new launches joining them every week. Your task is to let the public know what makes you different and why they should be choosing you.

Read more

User-Generated Content is Transforming Food Marketing

Social media has completely dominated our daily lives and with this, marketing strategies have had to develop, quickly.  To combat…

Read more

Why is branding a food product an emotional process?

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Read more

9 reasons your food branding will take longer than you think

Getting your new food product from concept to customer is likely to be more of a marathon than a sprint, even with a top-notch team behind you. Here are 9 reasons that food branding can take a bit longer than you’d planned.

Read more

Why do some agencies charge tens of thousands of £££ for branding projects?

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Read more

Design can be effective whatever your budget

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Read more

What are the five main things to consider for a start-up food brand?

If you are considering creating a food brand start-up, then we outline five key things that should be on your list to do. Find out more.

Read more

How food startups can maximise their design budget 

The key to success is to make every penny count and we’re experts at helping you to make the most of your limited design budget.

More about budgets

Why having a budget is crucial when approaching design agencies

Any designer in an agency, that specialises in food brands, will want to know a lot of things about the project and what your budget is will be one of them. We examine why.

Read more

What to say when you first approach a food branding agency about your project

When engaging with a food branding agency for the first time, there may be a concern about what or how much to share. We investigate and outline some helpful guidance.

Read more

5 things to avoid when naming your food product

Choosing a name for your food brand can be hard. Here are some things to avoid.

Read more

Should you use stock illustrations on your food packaging?

Stock Illustrations & Photography can offer a quick and relatively cheap way of creating a look and feel – but is there a hidden cost?

Read more

​​The beginner’s guide to food branding

Food branding relies heavily on feelings – most of the time you’re convincing your customer that they want to eat or drink something without them having any idea how it actually tastes.

Read more

10 ways to build your food brand

Building a food brand in 2022 is a challenge that more and more people are taking on as challenger brands continue to grow.

Read more

Top tips when considering branding a pub

If you are considering the branding of a pub there are a host of challenges to consider from issues around renaming a pub to the correct positioning of the brand with your prospective customers.

Read more

Five examples of interesting wine branding

Despite all of the mystery around buying good wine, most of us shop with our eyes rather than our palates when we’re treating ourselves to a bottle. The right wine branding will have your product flying off the shelves.

More on Wine...

8 tips for writing your food brand story.

Your food brand story is a key part of your product’s identity, but it can be difficult to get your message across to your future customers. Here are eight tips to keep in mind when writing your food branding story.

Learn more

What to look for in a food branding company

With so many design agencies out there, how do you pick the right agency for your food brand?

Read more

Branding Vegan Food

The Vegan sector is exploding. We can help you with Vegan product branding.

Go Vegan

How to Brand Chocolate

Here are some tips when it comes to branding chocolate.

Read the tips

Branding for Condiments

Condiment complexity in branding can make it quite difficult to picture what shelf your product sits on.

More on condiments

Rebranding for Food Brands

Considering a rebrand? Here are some thoughts on the whole process.

More about rebranding

Advice for Start-Up Food Brands

Here’s some straightforward advice for foodie startups.

Tips for startups
Menu
Top