Big ideas for branding baby food
Branding Baby Food has Grown Up Baby food has come a long way from the days of generic glass jars…
Building food sustainability into your branding strategy
ParticFood Sustainability is Front and Centre In recent years, we have seen climate change and environmental concerns dominate headlines. Therefore,…
Why choose a specialist food branding agency?
Why a Specialist Food Branding Agency? Your food brand, whether it’s a gourmet eatery, a speciality bakery, or an exciting…
The food delivery boom and how it’s affected food branding
The Food Delivery Boom As tired hungover students in the late 90s, we shamelessly dreamed that somebody would bring a…
What should food start-ups be investing in?
People start food brands for a multitude of reasons, driven by their personal passions, cultural influences, market opportunities, and entrepreneurial…
Why food brands fail and how to avoid it
Food entrepreneurs set off on their journey with high hopes and delicious recipes, but the harsh reality is that many…
Branding for crisps
In the United Kingdom, crisps are more than a snack – they’re a national institution. Whether it’s enjoying a packet…
Four food trends that will be big in 2024
Ever wondered what’s the next big thing in food? Staying updated on the latest food trends isn’t just about being…
The impact of food trends on brand development
When a producer’s new product line is in its infancy, they put a lot of time and effort (and often…
How to create a branding strategy for a new food product
As consumers become increasingly discerning, a strong and memorable brand can be the difference between a product that flies off…
How food brand consistency adds to the customer experience
Customer loyalty is driven by more than just the way that food tastes. It extends to the overall experience that a food brand delivers and the way that makes us feel.
Reviving Your Food Brand: When and How to Rebrand
Don’t be too heartbroken about needing to make a change to your brand, it’s a blessing in disguise. If you’ve got the branding ick, you know it’s time.
Food Branding Photography 101
What you see is what you get. People are naturally drawn to strong visuals, so make them top-notch with this guide.
How to align your food brand with the latest dietary trends
In today’s ever-evolving food landscape, staying in sync with dietary trends is crucial for food brands to remain relevant.
Why customer feedback matters in food branding
Customer feedback is a powerful tool for food branding, providing invaluable insights into consumer preferences, improving products and fostering innovation.
How to conduct food brand research (and why it’s important)
Food brand research can help emerging companies to create better products, connect with their customers and avoid costly mistakes.
Creating a Logo that Captures Your Food Brand Essence
We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more
Seasonal Marketing Strategies for Food Brands
We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more
10 Mistakes to Avoid in Food Branding
By conducting thorough market research, defining your USP, creating a consistent brand identity, and engaging with customers, you can establish a robust food brand that satisfies the palate and captivates the heart.
Leveraging Local Ingredients for Authentic Branding
We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more
5 Key Ingredients for a Successful Food Brand Launch
There is no shortage of great food brands in the UK. And a steady stream of new launches joining them every week. Your task is to let the public know what makes you different and why they should be choosing you.
User-Generated Content is Transforming Food Marketing
Social media has completely dominated our daily lives and with this, marketing strategies have had to develop, quickly. To combat…
Why is branding a food product an emotional process?
We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more
9 reasons your food branding will take longer than you think
Getting your new food product from concept to customer is likely to be more of a marathon than a sprint, even with a top-notch team behind you. Here are 9 reasons that food branding can take a bit longer than you’d planned.
Why do some agencies charge tens of thousands of £££ for branding projects?
We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more
Design can be effective whatever your budget
We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more
What are the five main things to consider for a start-up food brand?
If you are considering creating a food brand start-up, then we outline five key things that should be on your list to do. Find out more.
How food startups can maximise their design budget
The key to success is to make every penny count and we’re experts at helping you to make the most of your limited design budget.
Why having a budget is crucial when approaching design agencies
Any designer in an agency, that specialises in food brands, will want to know a lot of things about the project and what your budget is will be one of them. We examine why.
What to say when you first approach a food branding agency about your project
When engaging with a food branding agency for the first time, there may be a concern about what or how much to share. We investigate and outline some helpful guidance.
5 things to avoid when naming your food product
Choosing a name for your food brand can be hard. Here are some things to avoid.
Should you use stock illustrations on your food packaging?
Stock Illustrations & Photography can offer a quick and relatively cheap way of creating a look and feel – but is there a hidden cost?
The beginner’s guide to food branding
Food branding relies heavily on feelings – most of the time you’re convincing your customer that they want to eat or drink something without them having any idea how it actually tastes.
10 ways to build your food brand
Building a food brand in 2022 is a challenge that more and more people are taking on as challenger brands continue to grow.
Top tips when considering branding a pub
If you are considering the branding of a pub there are a host of challenges to consider from issues around renaming a pub to the correct positioning of the brand with your prospective customers.
Five examples of interesting wine branding
Despite all of the mystery around buying good wine, most of us shop with our eyes rather than our palates when we’re treating ourselves to a bottle. The right wine branding will have your product flying off the shelves.
8 tips for writing your food brand story.
Your food brand story is a key part of your product’s identity, but it can be difficult to get your message across to your future customers. Here are eight tips to keep in mind when writing your food branding story.
What to look for in a food branding company
With so many design agencies out there, how do you pick the right agency for your food brand?
Branding Vegan Food
The Vegan sector is exploding. We can help you with Vegan product branding.
Branding for Condiments
Condiment complexity in branding can make it quite difficult to picture what shelf your product sits on.
Rebranding for Food Brands
Considering a rebrand? Here are some thoughts on the whole process.