Challenge:
George Casey is the man behind Haddie & Trilby, the only Real Bakery in Royal Leamington Spa, Warwickshire.
George was looking for an agency that could help him to define his brand naming, offering and create a compelling brand identity that would allow him to create the business he had always dreamed of.
Approach:
Solution:
The name Haddie & Trilby comes from a locally well-known Victorian circus based in Leamington around 150 years ago. The circus had key attractions, two elephants called Haddie and Trilby. This led to the perfect name for the new bakery, and plenty of talking points for George when talking to customers. The brand was brought to life by applying it to everything from shop front designs, signage and staff materials as well as marketing materials.
See our interview with George from Haddie & Trilby here, where he shares some of his insights and advice for anyone looking to start-up a new food brand.