George Casey is the man behind Haddie & Trilby, the only Real Bakery in Royal Leamington Spa, Warwickshire.
Toast Food worked with George to investigate and develop the name and bakery brand design for his new venture.
It was identified that the bakery had to have a strong link with Leamington Spa to ensure that it could instantly establish a deep-seated relationship with its core market.
The name Haddie & Trilby comes from a locally well-known Victorian circus based in Leamington around 150 years ago. The circus had key attractions, two elephants called Haddie and Trilby. This led to the perfect name for the new bakery, and plenty of talking points for George when talking to customers. The brand was brought to life by applying it to everything from shop front designs, signage and staff materials as well as marketing materials.