Formed in Chicago in 1929, Wilton is the number one supplier of cake decorating and baking products. They offer the most comprehensive and innovative product range in the industry supplying bakeware, cake decorating, icings and gels, candy making, tools, and seasonal products.

Toast Food was asked to review Wilton Foods Catalogue Design, which is an integral tool for the UK Wilton sales team, ready for a fast-approaching trade show in Frankfurt.


We met with the UK Wilton team, and as part of our print design process we presented mood boards and discussed the specific requirements for the catalogue, giving us a grasp on the correct design direction to take. We then got straight to work creating sketched concepts to portray our vision and ideas. A few polished visuals later, we were ready to go with the rest of the catalogue.


We oversaw the design, artwork and print management of a 124-page catalogue working to a tight deadline, using Basecamp to manage the project. This helped with the transfer of the hundreds of images needed to create a document of this size. Amends were handled by using annotated PDFs, which was essential when dealing with discontinued products and changing product part numbers. We then oversaw and managed the print production, with the catalogue being delivered on time ready for their trade show.

We also created a suite of on-brand marketing materials for the show, promoting the catalogue to buyers and key target audiences.

Print design for Food brands

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