Developing the branding of an Oxfordshire Food & Drink Festival

Banbury Food & Drink Festival Branding

Challenge:

The Banbury Food Fair has been in popular event on the food festival circuit for many years, with thousands of visitors each year. Now in it's 9th year, the organisers, Banbury Town Council felt that it needed a refresh to reflect the type of event it had become. larger more varied and with a wide catchment area of Oxfordshire, Warwickshire, Northamptonshire and the Cotswolds too.

We were very happy to be asked to develop the branding for a food & drink festival in our home town so working on this project was a pleasure.

Approach:

We suggested a change of name from Banbury Food Fair to Banbury Food & Drink Festival as this is more representative of the offerings on show, but also to make it more competitive with other food & drink festivals around the country.

We also felt that the styling needed to be more eye-catching and professional, this would help to attract stall holders and exhibitors as well as visitors on the day.

Solution:

Toast Food created a fresh look for the Banbury Food & Drink Food Festival Branding. The end result is a eye-catching and clear design that reflects what the festival is today. The design is adaptable and versatile and can work across a range of applications from promotional posters and vinyl banners to social-media and website imagery.

We look forward to developing the new branding with Banbury Town Council in the future and helping the Banbury Food Festival to grow and meet it's potential.

 

Like what you see?

Get in touch to discuss your project.