Our client wanted to launch a new range of Aronia berry drinks and nutrition powders and turned to Toast Food to help them.
Aronia berry (chokeberry) is a berry-like no other. It’s been stepping up rapidly in the world of nutrition and according to many nutrition experts, it’s one of the most nutrient-rich foods out there. It’s packed with natural anthocyanins and other polyphenolic compounds, which are powerful antioxidants. It has many benefits and is very versatile too.
Starting with defining a great company name, we brainstormed potential brand names with the client. We looked to find a name that would convey a feeling of goodness and health that would work for the initial range of drinks, but also for a range of snack boxes that the business owners had planned, covering a range of produce.
We presented a selection of potential brand names that we thought worked well for the initial range but offered plenty of flexibility for future ranges too. “The Source” was selected and was successfully being trademarked. This provides the client with brand protection to be able to build their name brand with confidence.
Once we had the new brand name, we then started work on the creative. First creating the brand identity, then brand styling for the drink range, packaging design and support promotional materials. The end result is a vibrant brand style for the Aronia berry drink branding and packaging, and a professional range of products for our clients to take to market.