Creating a premium English drinks brand with a focus on local ingredients
Siblings Emma and Matthew grew up in rural Lincolnshire, surrounded by great British produce available in abundance. From an early age they both loved foraging the hedgerows with their family and growin fruit and veg at home.. From this an immediate love of all things natural grew and in 2017 they founded The Country Garden Drinks Company with a focus on producing the best quality, natural and premium English drinks made with real fruits and herbs, no artificial flavours and no added nasties.
They approached Toast Food to help them to create a brand identity that matched this vision and allowed them to take their products to market.
Following our initial meeting with Emma and Matthew it was clear to see how passionate they were about using British flavours but with a twist and we loved this. We then set about creating a brand design that represented, something that at first looks simple and obvious but when you look again it has something different about it.
At the same time, the branding had to have a premium and quality feeel and be adaptable to work across tonics and potentially spirits eventually too.
The end result is an elegant and interesting brand design that represents all aspects of what The Country Garden Drinks Company is about, nature, Britishness, ingredients found in hedgerows and gardens and traditional methods of making produce from these ingredients, but with an ususual twist
The initial range is two tonics, Strawberry and Basil and Apple and Ginger and we created label design for these two products but the brand design can develop as the range grows, with a bespoke illustration in a similar style for each product.