Freidas Pantry Logo by Toast Food

Challenge:

Freida’s Pantry is a start-up food company specialising in creating healthy food products for busy lifestyles, from breastfeeding mums to parents planning on starting a family and looking to improve their diets in a convenient and friendly way

Approach:

We met with Sharon, the lady behind Freida’s Pantry to identify and establish the target audiences, key messages for the brand and its products. We then brainstormed ideas for the look and feel and how the branding could be the most effective to appeal to its target audience.

Freidas Pantry Brand Design
Freidas Character Sketching by Toast Food
Freida's Pantry Branding and Packaging Design
Freidas Pantry Character Sketching by Toast Food

Solution:

We created a strong and friendly brand identity that will appeal to the product’s target market. With a character, Freida, the name and face of the brand there is a personality to the brand. Freida’s Pantry was Initially launched with one bar, but now the branding has been applied across a range of three different bars.

Freida's Pantry Branding and Packaging Design
Freida's Pantry Branding and Packaging Design

Do you need help with your branding?

If you would like to discuss your branding, logo or identity project, call us on 01295 266644 or complete the form.

Browse our projects
Menu
Top