Freida’s Pantry Branding, Packaging & Website Design

We created the brand styling and packaging for this healthy snack company.

Freida's Pantry Logo Design  

Challenge:

Freida’s Pantry is a food company specialising in creating healthy food products for busy lifestyles, from breastfeeding mums to parents planning on starting a family and looking to improve their diets in a convenient and friendly way.

Approach:

We met with Sharon, the lady behind Freida’s Pantry to identify and establish the target audiences, key messages for the brand and it’s products. We then brainstormed ideas for the look and feel and how the branding could be the most effective to appeal to its target audience.

Freida's Pantry Bar BrandingFreida's Pantry Character SketchesFreida's Character Development

Solution:

We created a strong and friendly brand identity that will appeal to the products target market. With a character, Freida, the name and face of the brand there is a personality to the brand. Freida’s Pantry Initially launched with the one bar, but now the branding has been applied across a range of three different bars.

Freida's Pantry Branding and Packaging Design Freida's Pantry Branding and Packaging Design Freida's Pantry Branding and Packaging Design

We created a strong and friendly brand identity that will appeal to the products target market. With a character, Freida, the name and face of the brand there is a personality to the brand. Freida’s Pantry Initially launched with the one bar, but now the branding has been applied across a range of three different bars.

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