Freida’s Pantry is a start-up food company specialising in creating healthy food products for busy lifestyles, from breastfeeding mums to parents planning on starting a family and looking to improve their diets in a convenient and friendly way.
We met with Sharon, the lady behind Freida’s Pantry to identify and establish the target audiences, key messages for the brand and its products. We then brainstormed ideas for the look and feel and how the branding could be the most effective to appeal to its target audience.
We created a strong and friendly brand identity that will appeal to the product’s target market. With a character, Freida, the name and face of the brand there is a personality to the brand. Freida’s Pantry was initially launched with one bar, but now the branding has been applied across a range of three different nutritional bars.