Label design for the World's first flat wine bottle.


Garçon Wines are the inventors of multi-award-winning, full-size, flat wine bottles. Made from 100% post-consumer recycled PET, they've revolutionised the wine bottle industry with a more sustainable, eco-friendly, efficient, convenient and cost-effective solution to traditional glass wine bottles. The bottles are strong and durable, allowing great wine to be delivered in the finest condition, direct through letterboxes. They contacted Toast Food to help with their wine label design and packaging.


Toast Food were excited to be the design partner for Garçon Wines and created a range of exciting new wine label designs for their entire launch range, alongside designs for the postal wine boxes too. Our brief was to create designs that matched the client's vision for innovation and point of difference at the same time representing a quality wine product also. Wine label designs have to convey the spirit and charachter of the wine the bottle holds, whilst also reflecting the underlying core values of the company that created it.


The result is a range of exciting and vibrant wine label designs that portray a feeling of quality. The selection gives the client flexibility when developing their range too. We sourced a series of interesting and varied illustrations and images that we then incorporated into elegant wine label designs.

The postal box features design elements to communicate the brand messages that will be noticed while the box travels through the postal system, drawing attention to the uniqueness of the product.

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What our client says…

'''Working with Toast was a great experience, they were incredibly helpful and responded to our numerous demands professionally and efficiently. They really understood what we wanted to achieve and delivered on the brief to an incredibly high standard - the final label designs are beautiful.''

Alisdair Easton, Business Development Manager, Garçon Wines

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