Tasty naming, branding & shop design for this excellent Leamington Spa Bakery


George Casey is the man behind Haddie & Trilby, the only Real Bakery in Royal Leamington Spa, Warwickshire. George was looking for an agency that could help him to define his naming, offering and create a compelling brand that would allow him to create the business he had always dreamed of.


Toast Food worked with George to investigate and develop the name and brand identity for the new bakery. It was identified that the bakery had to have a strong link with Leamington Spa, in Warwickshire to ensure that it could instantly establish a deep-seated relationship with it’s core market.


The name Haddie & Trilby comes from a Victorian circus based in Leamington around 150 years ago, with key attractions being two elephants, Haddie and Trilby.
The brand was brought to life by applying it to everything from shop front designs, signage and staff materials as well as marketing materials.


What our client says...

“Toast listened to our needs and worked quickly, effectively and efficiently to realise our vision for Haddie & Trilby. They are creative, highly talented, perceptive, affordable and most importantly, lovely people. I would recommend them to anyone who is setting out on the difficult journey to create a brand that will last the test of time.” 

George, Haddie & Trilby

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