A bright and colourful branding and packaging design for this Nigerian favourite

The Jungle Nigerian Red Stew Branding and Packaging Design

Challenge:

Leo, a Londoner with Nigerian parents has fond memories of the Nigerian Red Stew made by his family as a child and also of what he tasted when visiting family in Nigeria.
He had an idea to create a brand here that could bring an authentic red stew to the UK and The Jungle was born and he turned to Toast Food to create a brand and packaging design that would get him started.

 

Approach:

We had an initial consultation with Leo, finding out more about the origin of Nigerian Red Stew and his plans for the brand. The following the stages of our brand design process, we set about creating a fitting brand design.

The brand needed to look and feel authentic, yet modern enough to stand out on the shelves in today's busy market place and for consumers to understand what it is.

The Jungle Nigerian Stew Brand and Packaging Design

Solution:

The end result is a vibrant and eye-catching brand and packaging design that has an authentic yet edgy, modern style. This gives The Jungle a strong brand identity and a great starting point to build their business from, allowing packaging design that will get noticed on the shelves and marketing materials that stand out from the crowd.

The Jungle - Nigerian Stew Brand and Packaging Design

The Jungle - Nigerian Stew Brand and Packaging Design

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