Fresh Aronia Berry Drink Branding & Packaging for a super nutritional drink

Aronia Berry Drink Branding & Packaging by Toast Food

Challenge:

Our client wanted to launch a new range of Aronia berry drinks and nutrition powders and turned to Toast Food to help them.
Aronia berry (chokeberry) is a berry like no other. It's been stepping up rapidly in the world of nutrition and according to many nutrition experts, it's one of the most nutrient-rich foods out there. It's packed with natural anthocyanins and other polyphenolic compounds which are a powerful antioxidant. It has many benefits and it's very versatile too.

Approach:

Toast Food were tasked with creating the name and the brand styling for the new brand. Creating a brand identity and style before applying this to a range of bottle and box designs.
Starting with the naming side of things, we brainstormed potential brand names with the client. We looked to find a name that would convey a feeling of goodness and health that would work for the initial range of drinks, but also for a range of snack boxes that the business owners had planned, covering a range of produce.

Aronia Berry Drink Branding & Packaging by Toast Food

Solution:

We presented a selection of potential brand names that we thought worked well for both the initial range but offered plenty of flexibility for future ranges too. "The Source" was selected and was successfully being trademarked. This provides the client the brand protection to be able to build their name brand with confidence.

Once we had the new brand name, we then started work on the creative. First creating the brand identity, then brand styling for the drink range, packaging design and support promotional materials. The end result is a vibrant brand style for the aronia berry drink branding & packaging and a professional range of products for our clients to take to market.

 

 

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