We brand products.
People come to Toast when they have a new product that needs branding or an existing product where the branding needs to be improved.
A product branding project typically includes two main stages.
- The design of the logo for the product (be it a single product or a range)
- The design of the product’s packaging
How we work.
No two projects are the same.
We have a process, but we don’t force projects through all the stages if they are not needed.
After our initial conversation, we’ll outline how we think we can best help you, and which journey is best for you.
Talk to us about your project requirements
Below are two examples of project journeys at Toast.
New products project journey.
- Brand awareness strategy and planning workshop or review
- Market research
- Brand Name generation (if required)
- Name trademark check
- Brand story
- Design concepts (logo)
- Creative development (logo)
- Final design approval (logo)
- Design concepts (packaging)
- Creative development (packaging)
- Final design approval (packaging)
- Artwork and supply of all files
- Brand guidelines (if required)
Existing products project journey.
If we are improving an existing product:
- Strategy and planning review
- Customer research
- Brand story review
- Current branding review
- Creative direction
- Concepts & development
- Final design approval
- Artwork and supply of all files
More information about our services.
On top of product branding, we provide all the services you’d expect from a creative agency to support your product, your marketing and your identity.