Logo design for food and drink brands
Start as you mean to go on
Sometimes, you don’t need a complete brand.
You just need an excellent logo.
We design distinctive logos and visual identities for food and drink businesses, products and brands at every stage of their journey.
That might be the identity for a completely new product, a new logo for an established business, a parent company identity or the first step towards building something much bigger.
Whatever the brief, we’ll create something that’s distinctive, appropriate and designed to work in the real world.
What does your logo need to do?
A logo doesn’t need to explain everything about your business.
But it does need to be recognisable, appropriate and capable of becoming something people associate with your brand.
For food and drink businesses, it also needs to work incredibly hard.
It might appear tiny on packaging, printed onto an outer case, embroidered onto clothing, displayed above an exhibition stand, used on social media or sitting at the top of a website.
We think about those applications while we’re designing it.
The result isn’t simply a logo that looks good on a presentation slide.
It’s an identity designed to be used.
Starting a new food brand?
Let’s make sure you’re solving the right problem.
If you’re launching a new food or drink product, a logo might be what you initially think you need.
Often there’s more to consider.
- What does the brand stand for?
- Who is going to buy it?
- What makes the product different?
- Where will it be sold?
- What are you competing against?
- How should it feel?
- And what happens when you launch product number two?
We can simply design your logo if that’s genuinely what the project needs.
But if you’re building a new consumer brand, we can also help with the strategy, positioning, identity, packaging and wider creative work needed to turn the product into something capable of competing.
Logo or brand identity?
They’re not quite the same thing.
Your logo is one identifiable element of your brand.
Your visual identity is the wider system around it.
That can include colour, typography, imagery, illustration, graphic devices, iconography and the rules that determine how everything works together.
For smaller projects, a well-designed logo and a simple visual toolkit might be everything you need.
For more ambitious brands, we’ll create a broader identity system designed to work across packaging, websites, campaigns, social, print and other applications.
We’ll recommend the appropriate level of work rather than selling you things you don’t need.
Creating something distinctive
Food and drink is a crowded market.
Walk down almost any supermarket aisle and you’ll see dozens of brands competing for attention.
Following the visual conventions of a category can help customers understand what they’re looking at, but following them too closely can leave every brand looking the same.
We look at your product, audience, competitors and category before deciding where there’s an opportunity to do something different.
Sometimes that means breaking category conventions.
Sometimes it means using them intelligently.
The objective is the same: create an identity that’s recognisably yours.
Exploring more creative possibilities
AI-assisted ideation, directed by experienced designers.
We use AI and other creative tools during our design process where they help us explore ideas and iterate more efficiently.
That might mean investigating visual territories, exploring imagery, developing stylistic references or rapidly testing ideas before deciding which directions deserve further development.
It gives our designers more ways to explore a brief without every experiment consuming a large part of the client’s budget.
But AI doesn’t decide what your brand should look like.
We do.
The strategy, creative direction, judgement, refinement and finished identity remain in the hands of our designers.
AI simply gives us another way to get to the strongest ideas.
From logo to complete identity
If the project needs more than a logo, we can develop the wider visual system around it.
That can include:
- Logo and marque
- Typography
- Colour palette
- Graphic language
- Illustration
- Iconography
- Photography direction
- Tone of voice
- Brand guidelines
- Packaging
- Digital application
- Marketing materials
The scope depends entirely on what your business actually needs.
Designed for what comes next
Don’t create a logo you’ll outgrow in twelve months.
A new food brand can move quickly.
One product becomes three. You get your first retailer. A new format is introduced. You start selling online. A distributor wants sales materials. Suddenly the logo you created at the beginning has to work across dozens of applications.
Where appropriate, we’ll consider that future growth when developing the identity.
You don’t need to create everything on day one.
But it makes sense to create something capable of growing with you.
Already have a logo?
We can build from what you’ve got.
Not every project needs a new identity.
If your existing logo still has value but the wider brand isn’t working hard enough, we can develop the visual identity around it.
That might mean introducing a stronger colour system, typography, imagery, graphic assets or clearer guidelines.
We can also take an established identity and apply it across packaging, websites, marketing and campaigns.
Food and drink logo design experience
Toast Food is the specialist food and drink arm of Toast Design Consultancy.
We’ve been creating logos, identities, packaging and marketing communications since 1997.
Our experience covers startups, challenger brands and established businesses across food, drink, FMCG, foodservice and hospitality.
And because our team works across branding, packaging, print and digital, we’re able to think beyond the logo itself and consider where the identity needs to go next.
