Foodservice branding and marketing
Build a brand that works as hard as your products.
We help food manufacturers, producers, distributors and suppliers build stronger brands for the foodservice market.
From branding and packaging to websites, catalogues, campaigns and sales materials, we create the tools you need to get noticed, communicate your value and give buyers a reason to choose you.
We’re here to help your food service business with everything marketing and creative – from artworking business cards to optimising your website.
Our team specialises in delivering lots of smaller projects quickly and larger projects effectively and affordably.
Foodservice isn’t retail
The people making buying decisions are different. The environment is different. And the things that matter to them are different.
Chefs, wholesalers, procurement teams, distributors and catering businesses aren’t necessarily making decisions based on what catches their eye on a supermarket shelf.
They need to understand your products quickly, trust your business and see why your range deserves a place in their supply chain.
Your brand needs to help make that happen.
We work with foodservice businesses to create clear, credible brands and marketing that communicate what makes them different.
Branding for food manufacturers and producers
Give buyers something to remember you by.
A great product doesn’t automatically create a strong brand.
We help manufacturers and producers develop distinctive identities that work across everything from bulk packaging and product ranges to websites, catalogues, trade shows and sales presentations.
That might mean creating a completely new brand, repositioning an existing one or simply bringing greater consistency to a brand that’s developed organically over time.
- Brand strategy and positioning
- Naming and identity
- Brand development
- Product and range architecture
- Brand guidelines
- Ongoing brand application
Foodservice packaging design
Packaging that works in the real world.
Foodservice packaging has a different job to consumer retail packaging.
It still needs to communicate your brand, but clarity, practicality and consistency become even more important across bulk formats, outer cases, catering packs and extensive product ranges.
We design packaging systems that make products easier to recognise, understand and manage while maintaining a strong and consistent brand.
From an individual product to an extensive range of SKUs, we can help with:
- Packaging concepts and design
- Product and range architecture
- Bulk and catering formats
- Labels and product information
- Packaging artwork
- Range extensions and NPD
Private label and own-brand
Make your manufacturing capability part of the proposition.
For manufacturers producing private-label and own-brand products, branding still matters.
Your customers need to understand your expertise, capabilities, standards and the value you bring as a manufacturing partner.
We help businesses position and present their private-label offering clearly, from the corporate brand and website through to sales presentations, capability brochures and supporting materials.
Where you’re developing your own product ranges alongside private-label manufacturing, we can also create the brand and packaging systems needed to take those products to market.
Sales and marketing for foodservice brands
Give your sales team better tools.
In foodservice, the sale often happens through a catalogue, distributor, meeting, trade show, tender, website or sales presentation.
Good creative makes those conversations easier.
We design practical, persuasive marketing materials that help sales teams explain products, communicate benefits and present the business professionally.
- Product catalogues
- Sales brochures
- Trade advertising
- Exhibition and trade show creative
- Presentations and sales materials
- Direct marketing
- Campaign creative
- Point of sale and promotional materials
Websites and digital marketing
Get found by the businesses you want to supply.
Your website needs to do more than tell people who you are.
For manufacturers, suppliers and distributors, it can be an important part of generating enquiries, supporting sales teams, presenting product ranges and demonstrating the scale and credibility of the business.
Toast’s in-house digital team designs and builds bespoke WordPress websites and can support them with search and digital marketing.
- Foodservice website design
- B2B SEO
- Content and copywriting
- Product and range presentation
- Landing pages and campaigns
- Ongoing website support
One brand across retail and foodservice
Some food brands need to operate in both worlds.
A product might be sold directly to consumers in retail while simultaneously being supplied in different formats to restaurants, hotels, caterers and other foodservice customers.
We can help develop a brand system that works across both without creating two disconnected identities.
That means considering how the brand, packaging, product architecture, messaging and marketing need to adapt for different audiences while remaining recognisably part of the same business.
Why Toast Food?
Food and drink branding backed by a full-service creative team.
Toast Food is the specialist food and drink arm of Toast Design Consultancy.
We’ve been helping businesses with branding, design, packaging, print and digital since 1997.
Our clients work directly with experienced designers, backed by specialists across branding, packaging, websites, SEO, content and digital.
That means we can help with a single packaging project or become the creative team supporting your brand across multiple products, channels and campaigns.
- Branding
- Packaging
- Print and sales collateral
- Websites
- SEO and digital
- Ongoing creative support