Website design for food and drink brands

Your website is one of the few places where you control the whole brand experience.

Great brands need great websites

Your packaging might be where someone first discovers you.

Your website is where they can find out more.

For food and drink brands, that might mean understanding the story behind the product, exploring the range, finding a stockist, discovering recipes, buying online or simply deciding whether the brand feels right for them.

For retailers, distributors and potential partners, the website has another job.

It demonstrates credibility.

We design food and drink websites around those different audiences and the things you actually need the site to achieve.

Websites for new food brands

Launch with something built to grow.

When you’re launching a new food or drink brand, the website is part of the wider identity.

It needs to feel connected to the packaging, communicate the proposition clearly and give people a reason to engage with the brand.

Because our designers work across branding, packaging and digital, we can develop the website alongside the wider launch rather than handing the identity over to a separate web company.

That means everything joins up.

And we’ll build the site with what happens next in mind.

New products. New retailers. New content. Ecommerce. Campaigns. International markets.

You might not need all of it today, but your website shouldn’t become obsolete as soon as the business starts growing.

Websites for growing food brands

Has your business outgrown its website?

It happens all the time.

A site created when the business launched is still sitting there three years later while everything around it has changed.

The product range is bigger.

The packaging has evolved.

You’re supplying major retailers.

The brand has matured.

But the website still makes the business look like a startup.

We help growing food and drink businesses rethink their websites around where the brand is going next.

That might mean refreshing the design, restructuring the content, improving product presentation, introducing ecommerce or rebuilding the site completely.

Bespoke WordPress websites

Built around your brand, not a template.

We design and build bespoke WordPress websites.

That gives our designers the freedom to create something around your identity rather than squeezing the brand into a pre-designed theme.

It also gives your team control over the site once it’s live.

Products can be added. Content can be updated. Landing pages can be created. Campaigns can evolve.

And because our WordPress developers are in-house, the people designing your site and the people building it work together.

• Bespoke website design
• WordPress development
• Product and range pages
• Campaign landing pages
• Stockist information
• Recipe and content sections
• Trade and foodservice areas
• Integrations
• Ongoing development

Selling food and drink online

Ecommerce with WooCommerce.

For brands selling directly to consumers, we design and develop ecommerce websites using WordPress and WooCommerce.

That might mean selling individual products, bundles, subscriptions, gift products or more complex combinations.

But we don’t believe every food brand automatically needs to become an ecommerce business.

We’ll look at what role direct sales should play in your wider business and design the site accordingly.

Where ecommerce makes sense, we’ll make buying straightforward while ensuring the experience still feels unmistakably part of your brand.

Getting your food brand found

Search has changed.

People don’t discover brands through Google alone anymore.

Traditional search engines remain hugely important, but customers are increasingly discovering businesses, products and recommendations through AI-powered search and answer platforms as well.

That means your website needs to be built for discoverability from the start.

Our wider digital team works across technical SEO, content, search strategy and AI visibility, helping make sure your website can be properly understood by both traditional search engines and emerging AI platforms.

That includes:

• Search and keyword research
• Technical SEO
• Website structure
• On-page optimisation
• Content strategy
• Structured content
• Schema and technical signals
• AI search visibility
• Ongoing search optimisation

A beautiful website nobody finds isn’t doing enough.

Content that gives people a reason to visit

Your product pages are important, but they shouldn’t necessarily be the end of your website.

Recipes, guides, ingredients, provenance, nutrition, product comparisons, serving ideas and useful category content can all help customers discover the brand and understand the products.

Good content can also build visibility in traditional and AI-powered search.

Our content and search teams can help identify what your audience is looking for and create a content strategy around the questions and subjects that matter to them.

From packaging to pixels

One brand. One creative team.

There’s a significant advantage to having the people who understand your brand involved in your website.

We don’t need to reverse-engineer the thinking from a PDF set of guidelines.

If we’ve created your identity or packaging, we already understand the strategy behind it.

And if another agency created the original identity, that’s fine too.

We’ll learn the brand and translate it intelligently into digital rather than simply making the website look like a stretched-out version of the packaging.

AI-assisted creative and content workflows

Smarter tools where they make the work better.

We use AI throughout our creative and digital workflows where it can improve exploration, efficiency and output.

That can include helping our teams explore creative directions, develop visual concepts, investigate content opportunities and iterate ideas before committing significant budget to production.

It doesn’t replace our designers, developers, writers or search specialists.

It gives them additional tools.

For clients, that means we can spend more time developing the strongest ideas and less time on repetitive production work.

Human expertise. Smarter workflows. Better use of your budget.

Websites that don’t get abandoned after launch

Launch day isn’t the end of the project.

Websites need looking after.

WordPress evolves. Browsers change. Plugins need updating. Content becomes outdated. New opportunities appear.

We provide ongoing hosting, maintenance, support and development for the websites we build.

Our team can also continue working on search visibility, content and website improvements after launch.

That means you don’t have to find another supplier six months after the new site goes live.

Food website design experience

Toast Food is the specialist food and drink arm of Toast Design Consultancy.

We’ve been designing for businesses since 1997 and building bespoke WordPress websites for more than a decade.

Unlike a specialist branding studio that needs to outsource development, our digital team is part of the same agency.

That gives you branding, packaging, website design, development, content, SEO and ongoing support under one roof.