How we do it.
We ask questions that challenge what the name should represent, who the competitors are and what are they called, what are the core values that you want to reflect, what market are you operating in and who are you trying to engage to name a few.
These questions precede one of our workshops, and are included in our research stage, the first of four stages:
- Research – Reviewing initial brief/requirement/questionnaire/desk research into sector and competitors.
- Investigation – Telephone interviews, <4hr Workshop.
- Development – Analysis of research and investigation, draft and 2 round of amends to working document.
- Delivery – Creation of a working document that outlines the challenge, the development and the proposed solution or plan.