Whether you’re taking a new product to market, challenging an established category or evolving an existing brand, we’ve been helping businesses do it since 1997.
It needs to communicate what makes your product different. It needs to work on a shelf, online, in a buyer presentation and across everything you create as the business grows.
That’s where we come in.
Toast is an experienced food branding and design agency working with startups, challenger brands and established food and drink businesses.
We combine strategic thinking with hands-on creative expertise to build brands that are distinctive, relevant and ready to compete.
We help food and drink businesses from the first serious steps towards launch through to established brands managing multiple products and channels.
You’ve developed the product. Now it needs a name, position, identity and packaging capable of competing in the real world.
We help founders build the foundations properly from the start, creating a brand that’s ready for customers, buyers, investors and growth.
As your business grows, what worked at launch doesn’t always work at the next stage.
We help challenger brands sharpen their positioning, improve their packaging, extend their ranges and create the marketing they need to compete with bigger, better-funded brands.
More products, more retailers, more channels and more people working with your brand create complexity.
We help established food and drink businesses maintain consistency while continuing to develop and evolve.
From NPD and packaging rollouts to campaigns, sales materials, digital and day-to-day creative, our team becomes an extension of yours.
Consumers have more choice. Retailers expect more. Own-label products are increasingly sophisticated and challenger brands are constantly finding new ways to disrupt established categories.
Being good isn’t enough.
Your positioning needs to be clear. Your packaging needs to communicate quickly. Your identity needs to be distinctive. And the whole thing needs to work consistently wherever customers encounter it.
We help you make that happen.
You shouldn’t have to rebuild your creative team every time your business reaches another stage.
Toast brings branding, packaging, print and digital expertise together under one roof.
We can help create the brand from scratch, develop packaging and product ranges, build the website and then continue supporting the business as it grows.
Positioning, audiences, competitors, proposition, and the thinking that gives your brand a distinctive place to stand.
Names, logos, typography, colour, visual language, tone and the assets that make your brand recognisable.
Creative concepts, packaging systems, range development and artwork designed for the realities of production and retail.
Taking an existing identity and making sure it works consistently across packaging, campaigns, print, POS and everything else you need.
Food and drink websites designed and built by our in-house digital team, from straightforward brand sites to e-commerce.
An experienced design team you can call on as new products, campaigns, opportunities and everyday requirements arise.
We’ve been designing brands, packaging, websites and marketing communications for businesses since 1997.
That experience matters.
We understand that food branding isn’t simply about creating something attractive. Designs have to survive contact with printers, packaging manufacturers, retailers, websites, marketing teams, deadlines and budgets.
Our designers work directly with our clients, so the people you brief are the people doing the work.
No unnecessary layers. No disappearing act once the brand guidelines have been delivered.
Just an experienced creative team that can stay with your brand as it develops.
Our team are experienced across every skillset you need
Once we understand where you are, what you’re trying to achieve and what needs to be created, we’ll recommend an appropriate scope and provide clear costs before work starts.
For defined projects, we generally work to an agreed fixed scope and fixed fee.
If you already have a brand and simply need experienced creative support, we can also provide ongoing brand application and design services.
No bloated agency structure and no mystery around where your budget is going.
Food brand positioning strategy is the process of defining a clear, credible market position that differentiates your product from competitors and connects with your target audience across every touchpoint, from packaging to pricing.
Things to consider when it comes to naming your food brand – it can be harder than you think.
Categorised: Food Branding
Written by David
Last updated: 11 August 2026
Clear product architecture helps food brands make their ranges easier to understand, easier to shop and easier to sell. When each product has a clear role, customers can choose with confidence and retailers can see how the range supports growth.
Categorised: Food Businesses, Food Packaging, Foodservice Branding & Marketing
Written by Chris Tymon
Last updated: 29 May 2026
