Journal & Insights

Logo design for food brands: trends and timeless principles

Logo design for food brands must balance contemporary appeal with lasting principles. Learn what makes food logos work across packaging, digital and print.

Writing copy that sells food products: a copywriter’s guide

Learn how to write food product copy that creates cravings and drives sales. Covers sensory language, packaging, websites, and common mistakes to avoid.

Website design for food brands: what actually works?

Learn what makes website design for food brands effective. Photography, site structure, brand consistency and the mistakes most food brands make online.

What is brand application in food and drink?

Brand application in food and drink means implementing your identity consistently across packaging, digital, and beyond. Learn why it matters and how to get it right.

Food Brand Strategy – Positioning Your Product in a Crowded Market

Food brand positioning strategy is the process of defining a clear, credible market position that differentiates your product from competitors and connects with your target audience across every touchpoint, from packaging to pricing.

How to Name Your Food Brand

Things to consider when it comes to naming your food brand – it can be harder than you think.

Why food brands need clear product architecture.

Clear product architecture helps food brands make their ranges easier to understand, easier to shop and easier to sell. When each product has a clear role, customers can choose with confidence and retailers can see how the range supports growth.

Sustainable brand materials: How to design for eco-friendly printing & packaging.

Eco-friendly printing and sustainable brand materials reduce waste while boosting brand perception. Switch now to attract eco-conscious customers and stand out.

The cost of reworking packaging too often.

Reworking food packaging is costly, from redesign fees to wasted stock and delays. Avoid it by investing upfront and protect your margins long term.

Why food brand tone matters as much as visuals.

Your tone of voice in food branding can make or break customer connection. Nail it to stand out, build trust fast, and turn buyers into loyal fans.

The problem with over-designed food packs.

Over-designed food packaging fails because it overwhelms buyers and kills clarity. Strip it back to stand out faster and increase conversions.

How food branding supports pricing strategy.

A smart food branding pricing strategy lets you charge more without losing customers. Align price with brand to increase profit and stand out instantly.

Why food brands must design for reality not mood boards.

Food branding design for reality ensures your packaging works in-store, not just on screen. Design for real use to boost impact, clarity, and sales.

Why packaging consistency drives recognition.

Consistent packaging drives recognition and makes your product easy to spot and remember. Lock it in to boost trust, loyalty, and repeat sales fast.

Why premium positioning is often misunderstood.

Premium food positioning is misunderstood, it’s about value, not price. Nail it to charge more, stand out, and win higher-value customers.

Food branding for challenger brands.

Food branding strategies for challenger brands help you disrupt bigger competitors. Use bold positioning to grab attention, build loyalty, and scale quickly.

What Supermarkets Really Care About in Food Branding and Packaging.

What supermarkets care about in food branding is clarity, consistency, and shelf impact. Get these right to secure listings, stand out, and drive stronger sales.

The hidden psychology of food packaging colours.

The psychology of colour in food packaging influences perception, appetite, and buying decisions. Use it strategically to attract attention, signal quality, and increase sales.

Why food brands struggle to scale visually.

Food brands struggle to scale visually due to inconsistent design and lack of clear systems. Fix this to maintain brand impact, improve recognition, and support growth.

Food branding is about trust, not trends.

Food branding should focus on trust, not trends, to build long-term customer loyalty. Prioritising consistency and clarity helps brands stay relevant and drive repeat sales.

Why great products still fail in retail.

Great food products fail in retail due to weak branding, poor visibility, or unclear messaging. Fix these to stand out on shelf and convert shoppers into buyers.

Why food branding must consider supply chains.

Food branding must consider supply chains to ensure packaging is practical, scalable, and cost-effective. Aligning both reduces delays, waste, and protects margins.

Why authenticity is hard in food branding.

Why authenticity is difficult in food branding comes down to copycat trends and weak positioning. Fix it to build trust and win loyal customers.

Packaging hierarchy matters more than graphics.

Packaging hierarchy matters because it guides customers to key information fast. Clear structure improves shelf impact, boosts understanding, and increases purchase decisions.

Why food brands need long term thinking.

Food brands need long-term thinking to build consistency, trust, and sustained growth. Focusing beyond short-term wins helps strengthen brand equity and increase lifetime value.

Food branding mistakes startups keep making.

Avoid common food branding startup mistakes by clarifying your identity, audience, and packaging early. Strong branding builds trust, boosts sales, and sets you apart.

How packaging influences buying decisions.

Packaging influences buying decisions by shaping first impressions, trust, and perceived value. Strong design attracts attention and drives more sales at the shelf.

Why Food Sustainability Claims Must Be Credible.

Food sustainability claims build trust only when backed by clear proof and transparency. Credible messaging increases customer confidence and drives repeat purchases.

How Food & Drink packaging influences buying decisions.

Food packaging influences buying by shaping perception, trust, and shelf appeal. Strong design attracts attention, communicates value, and increases purchase decisions.

The role of storytelling in food brands.

The role of storytelling in food branding is to create emotional connection and differentiate your brand. Strong stories build trust, increase recall, and drive customer loyalty.

The danger of copying competitor packaging.

Copying competitor packaging backfires by reducing differentiation and confusing customers. Original design builds recognition, trust, and stronger long-term sales.

Why food brands need clarity not complexity.

Food branding clarity over complexity improves understanding and shelf impact. Clear, simple design helps customers choose faster, builds trust, and increases sales.

Packaging design is not just decoration.

Food packaging design is not decoration, it communicates value, guides decisions, and drives sales. Strategic design improves clarity, builds trust, and boosts shelf performance.

Why food brands fail to stand out on the shelf.

The Problem with Trend Chasing in Food Branding.

Trend chasing damages food brands by diluting identity and confusing customers. Focus on consistency to build trust, loyalty, and long-term growth.

Why food branding needs commercial thinking.

Food branding needs commercial thinking to drive sales, not just aesthetics. Align brand strategy with profit to improve margins and long-term growth.

A Manifesto for Better Food Branding.

Better food branding blends strategy, clarity, and consistency to drive real growth. Strong positioning builds trust, differentiation, and lasting customer loyalty.

Top 5 Reasons to Work With a Food and Drink Brand Agency

Why Excellent Food Packaging Design Makes All the Difference.

Emotional Branding: How Feelings Build Brands That Grow

Pub Brand Design That Scales With Your Business

Why a Food Branding Agency Is the Secret Ingredient for Growth

Opinion: Why Food Branding Experts Still Matter in an AI Age.

Why Product Packaging Design Needs Experts, Especially in Food and Drink

What to Expect When You Work with a Food Packaging Design Agency.

Food Packaging Design: Why It’s More Than Just a Wrapper

Why your food brand’s success starts with the outside.

Food Brand Development: Building a Brand That’s More Than Just Tasty.

Why Food Brands Need a Website That Looks (and Works) as Good as the Food.

Why WordPress Works for Food Brands That Want to Grow.

Why Your Food Brand Deserves Packaging That Works as Hard as You Do.

Not Just a Pretty Pack: What to Expect from Great Food Packaging Designers

Brand Application: Why Getting It Right Means Choosing the Right Agency

Choosing the Right Food Rebranding Agency: Why It Matters More Than You Think

Why the Right Packaging Design Agency Makes All the Difference.

A food packaging design agency creates packaging that stands out, communicates clearly, and drives sales. The right designers help build strong brands and improve shelf impact.

Food Product Branding: Why the Label Should Do More Than Look Pretty.

Branding Strategies for Food and Beverage Businesses

What’s Next for Food and Drink? Key Global Trends from Mintel.

Creating a Food Brand: Where Passion Meets Opportunity.

Why Your Beverage Brand Needs a Drinks Branding Agency (and How to Pick One).

How to Think About Creating a Food Brand

2025 Food Service Challenges and What They Mean for Your Brand.

Why Brand Application Matters for Food Businesses.

Why hiring a food and drink branding agency actually matters.

Why Eco Friendly Food Packaging Matters.

Food Packaging Design Agency – Why It Pays to Hire the Experts

Innovative Food Packaging and Branding Strategies

Strategic Food Branding Consultancy – Grow Your Food Service Brand

Why Foodservice Branding Needs a Different Approach.

Creating Exceptional Food Brand Experiences with Toast: Your Food & Drink Branding Agency

Why you should work with a packaging design agency that knows food.

Why Food Brands Need More Than a Nice Logo

Why Toast Food Is the Right Agency for Food Packaging Design.

Why Great Food Packaging Design Does More Than Sell.

Why Consistent Food Packaging Design Matters – And How Toast Food Gets It Right

Why Good Design Still Wins in Foodservice. Even When Price Rules.

Why Food Packaging Design Deserves More Attention Than Most Businesses Give It

Why Food Brand Application is Often the Difference Between Success and Confusion

Why Every Food Business Needs a Food Service Design Agency – And What Makes One Great

Top Food Service Design Agency for Innovative Restaurant Solutions

Top Food and Drink Branding Agencies to Elevate Your Foodservice Strategy

Discover why food companies need a specialist graphic design agency. Toast Food creates powerful brand identities, packaging design, and digital solutions that help food brands stand out, build trust, and drive sales.

Best Logo for Food and Beverage: Ideas and Inspiration for Your Brand

While there’s no single recipe for instant success, a thoughtful, creative, and strategic approach to logo design can transform a new product into a memorable brand. With the right ingredients, your logo won’t just sit on the shelf; it will invite people to pick it up, try it, and return for more.

6 ways food brands can improve their social media presence

Big ideas for branding baby food

Building food sustainability into your branding strategy

Why choose a specialist food branding agency?

The food delivery boom and how it’s affected food branding

What should food start-ups be investing in?

Why food brands fail and how to avoid it

Branding for crisps

Designing effective frozen food packaging

Four food trends that will be big in 2024

How to Market a Luxury Food Brand

Luxury is something that many brands strive for, in one way or another. It’s a dedication to customer and company values alike, and with the right commitment, you can create an exquisite aura around your products.

The impact of food trends on brand development

How to create a branding strategy for a new food product

Marketing vegan and plant-based products right

Vegan products are not entirely new to the market, however, the recent innovation in products with similar taste and structure to traditional meat and dairy products has been a game-changer.

How to Use Food Festivals for Brand Exposure

Not only are they a bit of a fun day out, food festivals can put your brand on the map. Customers can put a face to a name, and have new experiences with your products. Why not try it out?

How food brand consistency adds to the customer experience

Customer loyalty is driven by more than just the way that food tastes. It extends to the overall experience that a food brand delivers and the way that makes us feel.

Best practices for dealing with negative reviews in the food industry

Explore strategies for managing negative reviews in the food industry and tips on turning criticism into opportunities for improvement.

The Power of Minimalist Design in Food Packaging

Keeping it real (simple) with your food packaging makes a huge difference in the vibe of your product. But how much minimalism is too much?

Understanding food packaging options

Choosing the right food packaging materials is a complex process that requires a balance between functionality, aesthetics, sustainability, and cost.

Building a Successful Food Brand: A Step-by-Step Guide.

Building a successful food brand requires clear positioning, strong design, and consistency. Get these right to stand out, build trust, and drive long-term growth.

The Evolution of Food Packaging Design

Trends are pretty cyclical, but when technology and consumer demands change, the trend evolves with them. Understanding the history of your industry can really come in clutch.

How to Harness the Power of User Reviews for Food Brand Growth

If your brand “doesn’t care what people think” about you, think again. The reviews you get and how you respond to them give people a quick enough assumption, so no second chances.

Reviving Your Food Brand: When and How to Rebrand

Don’t be too heartbroken about needing to make a change to your brand, it’s a blessing in disguise. If you’ve got the branding ick, you know it’s time.

Influencer Marketing: A Powerful Tool for Food Brands

Influencers are replacing generic, time-limited adverts. If you want to reach new audiences, hop on the new way to advertise.

Food Branding Photography 101

What you see is what you get. People are naturally drawn to strong visuals, so make them top-notch with this guide.

How to align your food brand with the latest dietary trends

In today’s ever-evolving food landscape, staying in sync with dietary trends is crucial for food brands to remain relevant.

Why customer feedback matters in food branding

Customer feedback is a powerful tool for food branding, providing invaluable insights into consumer preferences, improving products and fostering innovation.

How to conduct food brand research (and why it’s important)

Food brand research can help emerging companies to create better products, connect with their customers and avoid costly mistakes.

From Farm to Table: The Storytelling Power of Food Packaging

Food packaging goes beyond its practical function by having the power to tell a story and leave a lasting impact on consumers.

Creating a Logo that Captures Your Food Brand Essence

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Seasonal Marketing Strategies for Food Brands

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

10 Mistakes to Avoid in Food Branding

By conducting thorough market research, defining your USP, creating a consistent brand identity, and engaging with customers, you can establish a robust food brand that satisfies the palate and captivates the heart.

Leveraging Local Ingredients for Authentic Branding

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

5 Key Ingredients for a Successful Food Brand Launch

There is no shortage of great food brands in the UK. And a steady stream of new launches joining them every week. Your task is to let the public know what makes you different and why they should be choosing you.

Why Food Brands Should Embrace Eco-Friendly Packaging

Choosing more eco-friendly packaging is a big win for customers, food brands and the environment!

User-Generated Content is Transforming Food Marketing

How to Use Social Media for Food Brand Promotion

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

The Power of Sensory Marketing in the Food Industry

Marketing is most effective when it speaks to all our senses, and when it comes to food it’s important to know how to approach each one successfully. Here’s some ways you can make a start.

Why is branding a food product an emotional process?

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Is food packaging design the only thing that sells your product?

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

9 reasons your food branding will take longer than you think

Getting your new food product from concept to customer is likely to be more of a marathon than a sprint, even with a top-notch team behind you. Here are 9 reasons that food branding can take a bit longer than you’d planned.

Why do some agencies charge tens of thousands of £££ for branding projects?

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

Design can be effective whatever your budget

We examine the role of design in projects small and large and investigate how it can improve the effectiveness of your work. Find out more

What are the five main things to consider for a start-up food brand?

If you are considering creating a food brand start-up, then we outline five key things that should be on your list to do. Find out more.

Do you really need market research for your food product?

It’s not the most exciting aspect of developing your new food product, but market research will form a substantial part of your food branding strategy.

How to make smart design choices for your food branding

As a new food business owner, creating a strong brand identity is crucial to standing out in a very crowded and volatile market.

How far should you go with your food branding investment before you start selling?

Food branding is a key investment in the future success of your business, but how much do you really need to spend?

9 things to consider for your products journey from idea to supermarket shelf

You’ve come up with the next great thing in food – here’s how you’ll get it from concept to store so that you can share it with the world!

How food startups can maximise their design budget 

The key to success is to make every penny count and we’re experts at helping you to make the most of your limited design budget.

Why having a budget is crucial when approaching design agencies

Any designer in an agency, that specialises in food brands, will want to know a lot of things about the project and what your budget is will be one of them. We examine why.

What to say when you first approach a food branding agency about your project

When engaging with a food branding agency for the first time, there may be a concern about what or how much to share. We investigate and outline some helpful guidance.

5 things to avoid when naming your food product

Choosing a name for your food brand can be hard. Here are some things to avoid.

Getting a food brand onto the supermarket shelves.

When you first start out with your food brand, the thought of eventually getting it onto the supermarket shelves can seem a distant prospect.

Should you use stock illustrations on your food packaging?

Stock Illustrations & Photography can offer a quick and relatively cheap way of creating a look and feel – but is there a hidden cost?

​​The beginner’s guide to food branding

Food branding relies heavily on feelings – most of the time you’re convincing your customer that they want to eat or drink something without them having any idea how it actually tastes.

Five examples of amazing pizza branding

We’re sold one bite of crisp crust, concealing comfortingly doughy middle, topped with oozing molten cheese, but pizza branding exists to set your delicious Italian creation apart from the rest.

What is foodporn and why do we love it so much?

First things first, it’s foodporn. One word. Opting for the two-word search term could get you fired from your job in branding or any number of other fields.

10 ways to build your food brand

Building a food brand in 2022 is a challenge that more and more people are taking on as challenger brands continue to grow.

What makes for effective food packaging design?

This question will split a room of designers and has prompted 100’s of articles online, so we decided to bring it down to our top 3 considerations.

Top tips when considering branding a pub

If you are considering the branding of a pub there are a host of challenges to consider from issues around renaming a pub to the correct positioning of the brand with your prospective customers.

11 reasons why WordPress is great for your Restaurant website

WordPress makes a great CMS for Restaurant websites.

Five examples of interesting wine branding

Despite all of the mystery around buying good wine, most of us shop with our eyes rather than our palates when we’re treating ourselves to a bottle. The right wine branding will have your product flying off the shelves.

8 tips for writing your food brand story.

Your food brand story is a key part of your product’s identity, but it can be difficult to get your message across to your future customers. Here are eight tips to keep in mind when writing your food branding story.

What to look for in a food branding company

With so many design agencies out there, how do you pick the right agency for your food brand?

9 innovative food packaging ideas to inspire your next project

Product packaging doesn’t have to be boring – here are nine examples of innovative packaging design.

Branding Vegan Food

The Vegan sector is exploding. We can help you with Vegan product branding.

What makes effective packaging design?

What makes an effective packaging design has no doubt crossed your mind.

Interview with George from Haddie & Trilby

Some time back, we created the branding for a fantastic start-up bakery in Leamington Spa called Haddie & Trilby.

Creative Packaging Design

When it’s the first thing customers see, it needs to be spot on!

Alternatives to plastic food & drink packaging.

Alternatives to plastic food and drink packaging include paper, glass, and compostable materials. Switching reduces environmental impact, improves brand perception, and meets customer demand.

How to Brand Chocolate

Here are some tips when it comes to branding chocolate.

Interview with Sarah Churchill at The Artisan Kitchen

Maker of wonderful jams, our client, Sarah Churchill shares her thoughts.

Marketing Cotswold Food and Drink

Talk to Toast about marketing your Cotswold-based Food or drink brand.

Packaging Innovations 2019

The Toast Food team took the short trip up to Birmingham to visit the Packaging Innovations Show at the NEC.

Branding for Condiments

Condiment complexity in branding can make it quite difficult to picture what shelf your product sits on.

Interview with Ross and Ross Food

Interview with The Honeymakers

In the first of a series of interviews with Artisan producers, we speak to The Honey Makers.

Rebranding for Food Brands

Considering a rebrand? Here are some thoughts on the whole process.

Creating an Authentic Brand Story for Food Businesses

Why and how you should have a solid brand story.

Advice for Start-Up Food Brands

Here’s some straightforward advice for foodie startups.