Arguably, pizza doesn’t need branding – it sells itself.
We’re sold one bite of crisp crust, concealing a comfortingly doughy middle, topped with oozing molten cheese.
But pizza branding exists to set your delicious Italian creation apart from the rest.
The humble pizza box has remained relatively unchanged since its inception in the 1960s. It was the brainchild of Tom Monaghan, who founded Dominos Pizza. Until then, takeaway pizzas had been served in bags on cardboard discs – not the most portable set-up. Monaghan reached out to a local corrugated cardboard factory to create a box that was easy to fold but strong enough to keep your pie safe.
The design has remained relatively unchanged in the last 60 years, although it was recently reported that Apple had patented a space-age pizza box.
Some worldwide pizza brands are instantly recognisable – there’s a meme doing the rounds suggesting that a Pizza Hut building remains recognisable long after the signs come down – but we’ve found a collection of clever pizza branding that you might not have seen before.
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