Challenge:
Approach:
Solution:
The solution that we thought of with Jon and Paula was to think about the hierarchy of the different flavours in the range that allows the consumer to understand what the products are and how to use them.
The first part of this was to show what each jelly was meant for, coining the phrase “Jellyment”, for example, “A Mint Jellyment for Lamb” or “A Chilli Jellyment for Cheese”, and the 2nd part was to number each “Jellyment”, this shows that there are many in the range, adding to the versatility of the products.
The brand styling builds on what they had originally but has a feeling of luxury and timelessness, that wouldn’t look out of place on any kitchen side. The design also allows for more products to be brought into the range over time without breaking the hierarchy.
We loved working on this project and very proud of the end result, we’re sure many people will have a Briscoe’s Jellyment in their kitchen soon.
“A huge thank you to Chris and the team at Toast Food for assisting us with our rebranding project. It’s been a pleasure to have a design partner that listened to the brief, challenged our thoughts along the way and delivered a result that surpassed our expectation – we’re delighted with the results and interest in our range has soared as a result, many thanks!”
Jon Briscoe, Co-founder, Briscoe’s Jellies