Branding & Packaging Design for a range of innovative chocolate kits

Chocolate Branding and Packaging         

Challenge:

Toast was approached by Keylink, the UK’s leading supplier of chocolate and chocolate products & ingredients, and the company behind the range of 9 ‘Chocolate at Home” kits, to rethink the branding and packaging for these wonderfully exciting kits.

Approach:

Key stakeholders attended a brand strategy workshop at Toast, where we investigated every detail of the product, it’s market, competition and their expectations. The insight gained from our strategy workshop was shared and agreed along with a detailed creative brief.  

 Chocolate Branding and Packaging Sketched ConceptsChocolate Branding and Packaging brand design

Solution:

Using the agreed creative brief, and following our creative process we created the new brand identity for Chocolate at Home, applying the branding to packaging for the 9 different kits, which involved art direction of bespoke photography for
each kit.

Chocolate at Home Branding and Packaging before and after
Chocolate at Home Branding and Packaging before and after

Chocolate Branding and Packaging sketched conceptsChocolate at Home Branding and PackagingChocolate at Home Branding and Packaging range

What our client says…

"We’re really excited by the final look and feel of the new Chocolate at Home brand. The logo, colour palette and pack designs cleverly conveys the core message that our kits are fun, tasty and easy to make at home. Toast Design delivered a professional and detailed review of our brand. The whole process from the sketch designs to the final look was full of exciting ideas, suggestions and creative inspiration giving us a brand we are really proud of."

Natasha Blackburn, Chocolate at Home

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