We created a brand identity for this artisan food company that can develop as the company grows.
When Ross & Ross first came to Toast, they had an initial range of potted meats, pâtés, terrines and complimentary chutneys, but they had the ambition to produce much more, including making the move from supplying restaurants direct and farmers markets. They understood they needed a brand, and ultimately packaging that reflects the very high standards they held and the expectations of their target customers, if they were going to get onto shelves in shops and deli’s.
They turned to Toast who worked with them to identify exactly who they are, what their offer is and their positioning in the market.
Using this knowledge Toast created and developed the brand identity for Ross & Ross, including the concept of using vintage animal figures to create an identity that was clean and approachable yet still quirky and individual, producing a bespoke brand identity concept that can grow and adapt as the business and it’s products grow.
This new identity was instantly put to use, as there was an immediate need for packaging to be created for a range of pâté’s & chutneys. Labels were created for the jars and a packaging solution created to solve the problem of how to pack the 2 different sized jars in one pack.
Since the initial packaging, Ross & Ross have grown as a business and added many new product lines. The brand identity has proven to be successful as it has been very adaptable across a range of materials, from packaging to advertising materials and online too. This has meant that everything is consistent, creating a confident and trustworthy brand. Ross & Ross continue to go from strength to strength.
"We have been working with Toast from Day One. They have been instrumental in developing our brand through great product design. They fully understood what we were trying to achieve as a new brand and have followed this through to the current day. Our products are constantly evolving and Toast are there guiding us in the ever competitive fine food sector. We would highly recommend anyone needing guidance, whether starting a brand or in need of some high end updating. We get nothing but high praise for our design"
Ross Bearman, Co-founder, Ross & Ross Foods