We created a brand identity for this Cotswolds food company that continues to develop as the company grows and is applied to various Food Branding & Packaging.
When Ross & Ross first came to Toast Food, they had a planned range of potted meats, pâtés, terrines and complimentary chutneys to launch with. But they had the ambition to produce much wider ranges, including making the move from supplying restaurants direct and creating gift ranges. They understood they needed a strong food branding & packaging. As this reflects the very high standards they held and the expectations of their target customers, if they were going to get onto the shelves of their target stockists and be successful.
They turned to Toast Food who worked with them to identify exactly who they are, what their offer is and their positioning in the market.
Using this knowledge Toast created and developed the brand identity for Ross & Ross. Including the concept of using vintage animal figures to create an identity that was clean and approachable. Yet still quirky and individual, producing a bespoke brand identity concept that can grow and adapt as the business and its products grow.
This new identity was instantly put to use. There was an immediate need for packaging to be created for a range of pâté’s & chutneys. Labels were designed for the jars and a packaging solution created to solve the problem of how to pack the 2 different sized jars in one pack.
The benefits of great food branding & packaging
Since the initial packaging launch, Ross & Ross have grown into a successful Cotswolds Food & Drink brand. With consistenct innovation they have added many new product lines to their collection. The brand identity has proven to be successful, as it has been very adaptable across a range of materials. From a range of packaging to advertising materials and online social media elements too. This has meant that everything is consistent, creating a confident and trustworthy brand. Ross & Ross continue to go from strength to strength and Toast Food has enjoyed being part of its success.
"We have been working with Toast from Day One. They have been instrumental in developing our brand through great product design. They fully understood what we were trying to achieve as a new brand and have followed this through to the current day. Our products are constantly evolving and Toast are there guiding us in the ever competitive fine food sector. We would highly recommend anyone needing guidance. Whether starting a brand or in need of some high-end updating. We get nothing but high praise for our design"
Ross Bearman, Co-founder, Ross & Ross Foods