If you are looking for a specialist food packaging design agency, Toast Food should be first on your list.
Toast Food have created branding and packaging for everyone from household names through to more artisan producers. The consistent element throughout this work is our dedication to creating the most authentic and effective solutions possible. This ensures that both the look and feel and the physical structure are perfectly aligned to achieve both short and long-term goals.
Strategy-led Brands are successful brands:
When working with Toast Food we do not insist on creating our own brand strategy for you if one already exists. But we do insist that a strategy has to be in place if there is any hope of success. We believe that it’s no accident that the most successful brands are those that are driven by brand strategy. Meaning that all considerations have been thoughtfully applied to their branding and packaging. If there are questions around the strategy, it is essential to answer these through a process of brand workshops. This ensures that everyone involved in 100% confident in the approach and its application. Once a strategy has been defined and agreed by all parties, all aspects of the process should fall into place from branded packaging to supporting materials.
Book in a brand strategy workshop with Toast Food today.
All too often a well-thought-out and perfectly put together brand can fail if its packaging design is not given the attention it deserves and needs. Packaging Design has to work harder than ever these days. With close attention paid to recyclable materials or reducing the use of plastic. There are lots of options, and it’s important that attention is paid to the format and materials used. This helps to ensure it matches the overall brand message that you wish to portray.
Talk to Toast Food we’re a specialist food packaging design agency. We can make a big difference.
Vital Legal Requirements:
It sounds obvious, but any packaging design should adhere to the legal requirements but it’s surprising how many products on the shelves don’t.
There are strict guidelines on allergen labelling, nutritional labelling and some of this is mandatory. Minimum font sizes and the correct sizing of barcodes which should always be considered when creating any food packaging design. Even the smallest mistake could make the difference between being stocked or not.
Make sure you visit the food standards agency website has some very useful guidance here – We can help you to create packaging designs that meet the legal requirements.
Ensure your packaging is effective:
It seems obvious, but any packaging design has to be effective. It should be on brand and consistent with other products in the brand family. You should have identified your target audience before thinking about how it looks on shelf, a brand strategy will help you do that.
You should also ensure that the packaging is suitable for the type of product you are packaging. We have written a blog post on Effective Packaging Design, read here.
Authenticity is key:
In today’s markets, consumers are questioning everything. The authenticity of your food brand or packaging will undergo more critical assessment than any time before. Customers are now challenging the claims and investigating the honesty of brands and products in far greater detail – can your brand sustain this examination?
Take a look at our blog post on creating an authentic brand story for food businesses. – www.toastfood.co.uk/creating-authentic-brand-story-food-businesses/
Consistent Brand Extension and application:
Food brands now have to thrive in the digital world. Branding has to be capable of being applied consistently to everything from packaging through to marketing materials and staff clothing, point of sale and the physical environment. Toast Food have been applying brands across integrated campaigns for years. This means that we have become the brand guardians for some clients, providing brand consistency through various business challenges from staff changes to accelerated company growth. Whatever challenges you may face. It is essential to have an agency that you can trust to respond quickly and efficiently, without compromising the underlying core values.
Your branded materials need to be consistent to be effective. Toast Food will help with that.
Are you looking for a design agency that specialises in working in food & drink? – Talk to Toast Food today.