If you are considering launching a vegan line in your existing food range or are a start-up with a passion for vegan or free-from food, then Toast Food could be the ideal partners for you to create the perfect brand for your new range.
We provide modern, colourful designs for food and drink we care passionately about and can offer bespoke design and branding services to enhance your product and give it a broad appeal. In the last year, the UK has overtaken Germany to become the number one nation with the highest number of new vegan products launched. According to Mintel, 16% (as many as one in six) new food products launched in 2018 were vegan.
Whilst excellent news for vegans and consumers looking for alternatives. This means that there is significantly higher competition in the marketplace of vegan and free-from food, meaning that it is more important than ever to have a strong brand identity and eye-catching marketing.
This is where we, at Toast Food, come in. We are a UK-based brand consultancy and offer a variety of different services to clients ranging from start-ups with just a few products setting out on their journey, to the giants of the food and drink industry. We believe our passion speaks for itself in our past projects. See our recent branding and packaging work for vegan food brands Vive Protein Bars, Ross & Ross plant-based range or Freely Handustry’s range of vegan and free-from snack bars.
Where to start?
Through our brand strategy process, will begin by working with you to clarify your position in the marketplace. What is most important to you? Although you might already have strong brand values, when launching a new line of products – particularly if your existing range is very different – it’s useful to redefine exactly what will make this vegan or free-from line stand out amongst your competitors. We will help you identify what the key messages are, as well as your values, goals and ambitions for this product, or products. Customers value a brand story and we can help you hone how your customers will see you and your brand.
Our bespoke packaging design will allow your product to stand out on the shelf and our experience means we can tailor it to appeal directly to your target audience. Many people are vegan for environmental reasons, in addition to opposing animal cruelty. Toast Food can advise on the latest environmentally-friendly packaging that will work for your food and will also be recyclable. We stay up to date with the latest innovations in packaging material so can advise on how you can work with this in a safe and responsible way.
At Toast Food, we care about food. That’s what makes us stand out amongst other branding services. Your brand identity is more than just a logo – it’s about the story and the values you can impart to your customers through how you are presenting your product. You hope to attract new customers, as well as reaffirming the choices of existing ones. We believe in working in consultation with you on every step of your journey and can advise you on how to make your product the best it can be. You already have wonderful food – now’s the time to show it off.
If you’re looking to create a new vegan or free-from food brand, we’d love to speak to you.
Get in touch with Toast Food
Here at Toast we love to work to help create new brands that make a difference. We’re friendly, easy to work with and passionate about what we do. So if you have an idea for a new food brand that you want to get off the ground, talk to us today about how we can help.